RepTrak® 2021 study finds credit unions are Ireland’s most respected provider of financial services
Credit unions have been recognised as the most highly regarded financial services organisation in the Ireland RepTrak® 2021 study carried out by The Reputations Agency. Credit unions took second place in the overall study with an overall score of 84.9. Bord Bia took the top spot while An Post took third place in the overall study.
Credit Unions were placed first in Governance and in Citizenship – two important drivers of reputation. In the analysis of brand personality traits that most closely correlated with reputation, credit unions came first in Friendly and Genuine amongst the 100 organisations that were studied.
The Ireland RepTrak® 2021 study is based on a survey of over 6,500 members of the public which gathered data on the levels of trust, respect, admiration and esteem they have for organisations in Ireland.
Speaking about the achievement, Pat Shanahan CEO, of Tipperary Credit Union said: “We are delighted to celebrate this good news and congratulate Irish credit unions for their consistently high performance in the Reptak survey. It really is a fantastic achievement to consistently remain in the top two for the past three years. It has been an incredibly difficult year for all organisations and businesses. Credit unions all around the country have remained a cornerstone of their local communities and continue to go above and beyond for their members.”
Pat Shanahan Continued “Credit unions have shown huge innovation and flexibility to continue to deliver services to their members during the pandemic. At Tipperary Credit Union we have a new Current Account and globally accepted Mastercard Debit Card. We are always here to support our members in any way we can. I would encourage anyone to talk to us about the many financial services we offer and how we can offer support”